DLP Labs

Services
Branding
Website
Product Design
Year
2024‹
Team
Allie Vogel
RocĂ­o Elbaum
GastĂłn Alba
Luciana Brocchi‹
Johanna Arrieta
RocĂ­o Blaer
A laptop displaying the DLP Labs website with the headline 'Monetize your data. Take back control.

Empowering Data Ownership and Monetization

DLP Labs is leading the way in data ownership by giving individuals
the power to own, control, and profit from their personal data.
By decentralizing data collection, they are reshaping the way personal data is used, ensuring that contributors can benefit directly from it. The goal is to bring millions of data contributors on board, enabling them to easily monetize, share, and manage their data in a transparent and accessible way.

DLP Labs logo with green and light green pixelated text on a black background, showing branding guidelines for spacing with 'x' and '2x' labels.
Pixel-style illustration of a car beneath the DLP Labs logo
he DLP Labs logo in black pixelated font on a white background.

The Challenge

DLP Labs faced the challenge of building a trustworthy and secure platform that could scale to millions of data contributors while ensuring full control and transparency for users. As the industry pivots towards an AI-driven future, DLP Labs needed to create a product ecosystem that simplified complex technology, making data ownership accessible to both tech experts and new users.

Beige tote bag with minimalist pixel pattern and retro-futuristic 'DLP LABS' logo
"A grid of sixteen white pixelated icons on a dark blue background, including symbols for link, information, fist, sun, puzzle piece, stacked books, upload, globe, community, hand, dollar coin, document, diamond, circuit board, computer, and key.
A smartphone displaying the DLP Labs logo and tagline 'YOUR DATA. YOUR POWER.' in black pixelated font on a green screen, with small black squares scattered around.

Our Approach

Create a visual language that reflects DLP Labs role as a trusted partner for data contributors.

A framed screen displaying 'DLP LABS' and 'Your data, your power.' in white pixelated text, with numerous scattered green pixels on a black background

Branding

The key concept “Your data, your power” was integrated into the brand DNA to convey personal empowerment through data ownership.

A webpage section with the headline 'Your Car Generates Valuable Data' and a pixelated green image of the side of a car. Below the headline is text 'DLP Labs converts it into your passive income.'
White text on a blue background listing: 'Decentralized', 'Data Asset', 'User Data', 'AI Models', '@DLPLABS', 'Ownership', and 'SECURE DATA'
An isometric icon showing a white screen with a car outline and a green button labeled 'Create ID' on a purple and dark background.
An isometric icon featuring a green shield with a checkmark, surrounded by user profile icons and scattered 'B' coin symbols, all on a light background.
An isometric icon depicting three horizontal green bars or progress indicators, each with a plus sign and sparkling elements, stacked vertically on a light background.
An isometric icon showing two green circular coins stacked on a light green base, with smaller white circles floating around on a light background.

Own your data

We allowed contributors to easily track, control, and monetize their data.

A user interface displaying information about connecting a car to DLP Labs and earning rewards, with options to manage data permissions for charging status, trips data, EV battery level, and car details
A user interface section promoting earning points by connecting a crypto wallet and through referrals, featuring an icon of stacked coins and a link to copy.
A user interface section displaying a user's current points balance of '500 POINTS' and a progress bar indicating the goal to reach the next level.

Insights

Since launching, DLP Labs has seen a significant increase in user sign-ups and active contributors. The platform has helped users monetize their data, turning it into a passive income stream, while DLP Labs continues to innovate through its use of AI and blockchain.

A collage of brand guideline slides for DLP Labs, featuring sections on logo, colors, typography, texture, icons, applications, and core brand messaging, with examples of green, black, blue, and white color palettes.

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