Decaf

Services
Branding
Web Design
Year
2025
Team
Allie Vogel
RocĂ­o Elbaum
Johanna Arrieta
 large outdoor billboard displaying a purple advertisement for Decaf. The billboard reads 'Go where no one has gone before.' and includes a smaller image of a man looking up at mountains, along with the website 'decaf.so'

Empowering Global Financial Accessibility

Decaf is redefining the financial landscape by providing an inclusive, stable, and accessible ecosystem for individuals and businesses. With an emphasis on reliable, fast, and affordable solutions for cross-border payments and financial services, Decaf ensures that users, regardless of location, can easily access global financial opportunities.

Abstract Decaf logo variations illustrating 'Connection' and 'Stability' with purple and white shapes on a dark background.
he Decaf brand logo in purple text on a dark purple background, with subtle grid lines indicating proportional guidelines.
Two hands giving a high-five against a blue sky and mountains, with the word 'Decaf' in large yellow text below.
A street advertisement with a black frame and yellow background, featuring the headline 'From local to global, instantly.' and an image of a person jumping in a field, with 'Decaf' branding at the bottom.

The Challenge

Decaf faced the challenge of creating a digital wallet that bridged the gap between traditional banking systems and crypto, while making financial services accessible to those without traditional banking. The goal was to create a  platform that would appeal to a wide range of users, from remote workers to humanitarian organizations, and offer tools for economic growth in any territory.

A close-up of a smartphone screen showing the Decaf app icon alongside other standard apps like Calendar, Photos, Mail, and Notes
A laptop displaying the Decaf website with the headline 'We are your financial bridge.' and an image of people running with a credit card in the background.
Three Decaf branded VISA cards in yellow and purple, with a mountain and lake landscape background, partially obscured by the large Decaf text.

Our Approach

The concept of “Your financial bridge” was the core of Decaf new brand. Connecting people and businesses to the global economy.

Three Decaf social media posts with purple and yellow branding, promoting global financial access
A collage of brand guideline elements for Decaf, showing logo variations, color palettes, typography, and application examples.

Your Financial Bridge

Through a holistic approach to branding and web design we helped Decaf create a platform that empowers users to thrive globally, regardless of their geographical location. By redefining accessibility, Decaf is paving the way for a more inclusive global economy, where financial opportunities are available to all.

A collage of brand guideline elements for Decaf, showing logo variations, color palettes, typography, and application examples.

Your Financial Bridge

By choosing yellow over traditional blue or green, we differentiated Decaf in a market

A multi-section interface highlighting Decaf's features for international transfers, multi-currency accounts, and investment diversification
A mobile app interface displaying currency exchange options and global transaction symbols
A mobile app interface showing various currency exchange pairs, two-factor authentication, and payment success details.

Insights

Since launching, Decaf has gained significant traction, particularly in regions with limited access to traditional banking services. The platform has empowered users to manage their financial transactions easily and securely, breaking down the barriers to economic inclusion. The adoption of yellow as the brand's color has also made Decaf stand out in a crowded marketplace, highlighting its commitment to innovation and approachability.

A digital article or blog post titled 'Revolutionizing Global Finance: The Future of Digital Wallets,' with a background image of legs walking in a mountainous area
 digital display promoting 'Make payments.' and 'Send Aid.', listing various categories of recipients such as 'LATAM contractors,' 'Unbanked employees,' 'Migrants and Refugees,' and 'Disaster relief victims

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