REplace
UX
Jules Newland
Alejo Schön
As part of Lummi Pro, we focused on two core features: Reframe and Retouch. These tools were designed to streamline workflows by reducing the time and effort needed to adjust and edit images, with AI playing a key role. Reframe allows users to change aspect ratios and adjust focal points seamlessly, while Retouch provides advanced editing options by letting users modify specific areas of an image with simple prompts.
The Process
We went through an end to end process, beginning with redefining
user needs, conceptualizing the product, and progressing to design.
To achieve this, we employed techniques such as user stories and 'how might we' questions. With this information, we identified the product's core functionalities and determined which features could be prioritized for later development.
Discovery
We went through a discovery phase where we clearly defined the key features of the minimum viable (and lovable) product. To achieve this, we first identified the primary actions users wanted to perform. Based on these insights, we established the core requirements for the user flow. Once the flow was mapped out, we proceeded to create the wireframes.
The Challege
During a four week sprint, we helped REplace define their new MVP.
UI
Since there wasn’t a full UI design system, a UI kit was put together to cover the basics. This kit helped keep the design consistent and on-brand, making the whole process smoother and more efficient.
It all starts with a search…
We identified the search feature as the product's core element. Once a search is performed, users can access detailed information about recommended sites and download comprehensive business cases that include all relevant parameters. This enables informed decision-making, increasing ROI and reducing the development risk of renewable energy projects.
“Having Flexxi as our design consultant for version 2.0 of our product was the best decision we could have made. Their quality of work and speed of delivery were incredible. They worked with exceptional professionalism and a deep understanding of our needs, even in the complex renewable energy market. The result was a significantly more polished and professional look and feel for our product, which is driving increased sales.”
We focused on the key elements that provided the most value to users, with site information being central to the REplace product. By understanding each piece of land, users can determine whether it's suitable for their projects.
Collections: A Way to Store Favorite Sites
During our research, we discovered that saving search results is a critical part of the user journey. By storing these results, users can later compare different sites' parameters and make well-informed choices.
