Amplitude
Amplitude partnered with Flexxi to bring their 'Vision 2026' to life through a high-quality, tangible prototype. The goal was clear: inspire excitement across Amplitude's teams, leadership, and investors by vividly demonstrating how advanced AI capabilities could shape the future of analytics and product insights. We explored practical yet innovative AI interaction patterns—including Smart Alerts, conversational AI agents, automated experiment creation, predictive analysis with synthetic data, and configurable AI autonomy—to craft a compelling narrative. Presented at Amplitude's Company Kickoff, the Vision prototype successfully energized over 700 employees and stakeholders, effectively laying the groundwork for upcoming AI initiatives.
How We Helped
Flexxi played a crucial role in defining and shaping practical, intuitive AI interactions tailored specifically to Amplitude’s needs. Leveraging our design expertise, we rapidly iterated on:
- Conversational Deep Dive: Allowing users to engage naturally with AI to deeply understand data insights and perform Root Cause Analyses effortlessly.
- Prompt-driven Experiment Creation: Simplifying the creation of meaningful experiments through straightforward, user-friendly prompts.
- Smart Alerts: Proactive, context-aware alerts ensuring critical insights are never missed.
- Configurable AI Autonomy: Giving users control over the scope and autonomy of AI agents to align with strategic goals.
- Transparent AI Activity Logs: Ensuring accountability and trust through clear visibility of AI actions.
Timeline
Presented to over 700 Amplitude employees, executives, and investors, the Vision prototype clearly communicated the potential and practicality of AI analytics.
Strategic Collaboration
Flexxi collaborated closely with Amplitude’s Chief Product Officer (CPO), VP of Design, SVP of Product, and Engineering Directors’, ensuring the project remained strategically aligned, relevant, and actionable. This partnership allowed for quick decisions, effective alignment with business objectives, and immediate adoption into Amplitude’s future roadmap.
Ensuring clear visibility into AI actions is essential for building accountability and fostering user trust. Transparent AI interactions empower users to understand decisions, maintain control, and confidently rely on AI-driven outcomes.
The Vision prototype wasn't just theoretical—it’s actively shaping the real-world development of AI features planned for the upcoming year. Additionally, it's currently being used to showcase Amplitude’s future capabilities to potential clients, demonstrating both innovation and realistic forward planning.
Key Outcomes
- Established innovative yet practical AI UX patterns tailored for analytics.
- Delivered an impactful, strategic vision presentation to company stakeholders.
- Enabled Amplitude to rapidly adopt cutting-edge AI functionalities.
- Demonstrated Flexxi's strength in strategic design, speed of execution, and close client collaboration.
Looking Forward
Flexxi will continue supporting Amplitude in refining the AI Vision based on user and stakeholder feedback, solidifying AI capabilities into Amplitude's strategic roadmap, and further exploring cutting-edge AI interaction models to keep Amplitude ahead of the curve.
