AminoChain

Services
Branding
Web Design
Year
2025

Team
Allie Vogel
Johanna Arrieta
Rocío Blaer
Ashton Korsani

Rocío Elbaum
Stage with large screen reading ‘Verifiable Biosamples, Powered by Blockchain’ and two silhouetted figures.

A New Era In Biospecimen Distribution

AminoChain is redefining how biosamples and their associated data are stored, shared, and monetized. Placing privacy, control, and transparency at the core of its mission. As a platform that merges biotechnology with Web3 infrastructure, AminoChain needed a brand and website that would reflect its groundbreaking approach while remaining trustworthy, clear, and approachable.

Laptop displaying a biospecimen platform webpage with clean design and green accents.
AminoChain logo with overlapping cubes and bold text on a hexagon-patterned gray background.
Interface for The Specimen Center with green background, sections for providers and procurers, and a Learn More button.

The Challenge

Bringing together two complex worlds: biotech and blockchain. This required a careful balance. The brand had to feel scientific and credible while being modern and human. On the web side, the challenge was to explain AminoChain’s layered offering (storage, sharing, and monetization of biosamples and related data) in a simple, structured, and engaging way for both industry experts and general users.

Outdoor billboard with ‘Verifiable Biosamples, Powered by Blockchain,’ AminoChain logo, and test tube illustrations.

Our Approach

We crafted a brand system that feels scientific but human, combining geometric shapes, organic textures,
and a balanced color palette.

Close-up of smartphone icons on a mint green background, including overlapping cubes and a speech bubble
Grid of 12 dotted-line medical and science icons on a light green background.
Smartphone displaying a biosample exchange webpage with features for providers and procurers.
Minimalist orange-outlined 3D box with peach and green rectangles in front on a light background.
Minimalist design with a large dotted green circle and flowing orange and green rectangles on a white background.
Stylized dotted-line globe with colored nodes and connecting lines on a light background.
Hexagon grid pattern with a solid green center hexagon and orange-outlined hexagons on a white background.

Branding

Inspired by the intersection of nature and technology, the identity conveys security, innovation, and a sense of future-forward care. The logo is designed to be modular and scalable, referencing cellular structures while maintaining a sleek, minimal look.

Three AminoChain info panels with platform details, protocol goals, and Specimen Center screenshot.
Flowchart showing biobank, AminoChain network, and buyers like pharma and biotech connected by data and value pathways.
Collage of AminoChain branding slides with logo, color palettes, typography, and product content.

The website

We defined a clear narrative: what AminoChain is, how it works, and why it matters.

AminoChain platform promo with features for biospecimen access and provider inventory dashboards on a mint green background.
Web browser address bar showing AminoChain logo, site name, and secure URL aminochain.io.
AminoChain webpage footer with company links, compliance badge, and test tube graphic on a dark green and white background.

Results

The brand has positioned AminoChain as a leader in the emerging space of biosample privacy. With a strong, flexible identity and a website built to scale, the platform is now equipped to communicate its mission clearly to investors, partners, and users alike.

AminoChain webpage with heading, access button, biospecimen table, and investor logos on a light green background.

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